WHAT OLYMPICS TAUGHT US FOR THE COMPANY ENVIRONMENT
- Nov 23, 2025
- 3 min read
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Lessons from Italian Athletes: Motivation, Resilience, and the Power of Dreams
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Every sports event can teach us something about: motivation, resilience, win, lose, dream.
Mandela said: “I never lose I win or learn”
In this winter Olympics some Italian Athletes taught us several lessons:
1. Never give up and believe
2. Resilience
3. Dream
4. Nothing is impossible
1. Never Give Up and believe
Who could have thought that Sofia Goggia would win the silver medal Olympics after her injuries?
Only three weeks after injuring her left knee in a crash, Goggia said:
"I didn't give up one centimeter with my head. It's an unbelievable medal,".
Our chicken companies are living a very tough period: Covid, Avian flu, mediatic attack about animal welfare.
We can apply the same approach of Sofia Goggia: never give up and believe.
What can help us to be like Sofia?
A big motivation, an important goal, fight adversity.
Sometimes we are overwhelmed by adversity and it’s difficult to react. Only the leaders and our motivation can save us. Furthermore, we have to follow the goals, the goals are our lighthouse, without correct goals (lighthouse) we lose the way, especially in a stormy period.
Goggia had a perfect goal, a big motivation, and last but not least an important support from her team.
2. Resilience
I discovered the biathlon discipline only a few years ago and I was immediately fascinated. I have tried this sport and I understand how it is difficult. It is a mix between concentration and a calm moment when you have to shoot and frenetic, powerful moment when you run in the snow.
After you run, your heart rate is incredibly high, therefore the more you push during the run section the higher your heart rate will be. If your heart rate is high, it is very difficult to shoot precisely because your heartbeat is around 130/140 beats/min. Therefore, you need to breathe, stay calm, concentrate and shoot.
When you approach an issue, and you must discuss it with your colleagues you could live the same situation. Your heart rate will increase, and you would like to shout out your reason, but you have to stay calm and use the correct words to convince them.
Dorothea Wierer has taught us this sport and brought Italy to the top of the world. (2019 and 2020)
She has shown us how to apply resilience and win another Olympics medal.
3. Dream
Arianna Fontana is the athlete who has won more Olympic medals in Italy (11). She could have dreamt this; I am not sure but as always biting a record it’s a dream. Which means having your name on the list of records and becoming another story of the sport.
This is the same that we dream for our company. Follow a dream, follow our vision, our mission and fight together to reach it. Olympic games run every four years just like the industrial plans.
Industrial plans are built on Dreams, Missions, and Visions. Therefore, it is our training plan to reach our goals. I am firmly convinced that sport and work have a lot in common. We have to learn from each other and improve the way to win or lose.
4. Nothing is impossible
For the first time in our history, we won the gold medal in curling. Before we started the winter Olympic games, how many Italians could have imagined it? Probably No one
Once again sport has taught us that nothing is impossible, all we need the magic formula:
Motivation+Potential+Willness+Training+Training+Training+Believe = Win
This formula is the same inside our company. We can reach and bring our company to achieve fantastic goals only with that magic formula. Sports show us how to do it, but we continue to think that the sports environment is different. In my opinion, there is no difference in the last decades between sport and work. Phenomenon like Netflix, Nike, Apple, McDonald’s, etc… are only some examples that we can compare with Bolt, Jordan, Schumacher, and so on.
We need to learn every day from sports and take out the best examples from every win, every record, and every losing.
"We can win or learn, never lose"






















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